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Careless Responding in Surveys: A Threat to High-Quality Data
Leveraging high-quality data is essential for organizations to thrive in the modern world. Indeed, the costs of poor quality data can be devastating. For example, according to an estimate by Gartner, low-quality data can cost organizations around $15 million per year. Additionally, a 2016 IBM study estimates that low-quality data costs the U.S. economy around…